Consumer Behavior (B.S.)
Shape strategy through consumer insight.
Students who major in consumer behavior are well positioned to play a critical role in today’s business environment. Through a comprehensive curriculum that blends marketing, economics and consumer analysis, students explore how individuals and groups make decisions about their wants, needs and purchases. This program equips students with the analytical and communication skills needed to understand consumer motivations and help organizations make informed, customer-focused decisions.
Is it for you?
This program will be a good fit if you:
- Are curious about what drives people’s purchasing choices.
- Enjoy studying trends, data and consumer psychology.
- Want to apply business and marketing concepts in a practical way.
- Are interested in how insights shape products, services and branding.
- Seek a career where understanding people is as important as understanding business.
Career Opportunities
Explore possible career opportunities with this degree:
- Market research analyst
- Consumer insights specialist
- Brand strategist
- Marketing or sales manager
- Customer experience manager
- Product development analyst
- Retail or e-commerce strategist
Recent Employers
Graduates have gone on to work at employers such as:
- Better Business Bureau
- South Dakota Attorney General’s Office
- Chamber of commerce or economic development in numerous cities
- Sioux Falls Convention and Visitors Bureau
- South Dakota Department of Tourism
Internship Opportunities
We have provided the following internship opportunities:
- Epicosity
- Daktronics
- American Angus Association
- Nationwide Trailers
- Omni Hospitality
Clubs & Organizations
We offer the following extracurricular clubs to participate in:
- National Agrimarketing Association
- Economics Club
- Women in Business Club
- Collegiate Entrepreneurs Organization
